Since its creation in 1865, Zenith has inspired individuals to reach for their dreams – against all odds. In 1969, Zenith announced the birth of El Primero, becoming the first maison to publicly launch its own automatic chronograph. In 1975, in the middle of a watchmaking crisis, the company ceased production of mechanical movements and disposed of required machinery. Charles Vermot, a foreman in the workshop, went against management's demands and hid the tools necessary for the creation of El Primero. However, as the demand for mechanical watches later rose, Vermot gave back the tools and plans, providing major watch brands with a fresh start by equipping their timepieces with the legendary El Primero. Now, a leading name in timepieces, Zenith constantly strives to reach the highest standards of watchmaking.