The creation of Bell & Ross began with two friends, designer Bruno Belamich and businessman Carlos Rosillo, joining forces with one project in mind: to create reliable timepieces perfectly suited to accompany the explorers, pilots and adventurers of the world. Their goal was simple, to be part of the exclusive circle of traditional Swiss watchmakers, whilst meeting the demands of those facing extreme situations. Guided by the philosophy to “never let the essential be compromised by the superfluous”, they constantly create timepieces where the aesthetics match the functionalities. To ensure this, Bell & Ross assembles experts to use their know-how to achieve the ultimate utilitarian watch. For decades, the brand has paved the way in the watchmaking world ensuring their vision of bringing the cockpit to the wrist comes to life.