For its first dual time zone model in its 05 range, Bell & Ross offers a more urban interpretation of travel and time.
THE NEW BR 05 GMT: TIME TO TAKE -OFF
For its first dual time zone model in its
05 range, Bell & Ross offers a more urban interpretation of travel and time. The dynamism of lounges and the joyful noise of the schedule board are the background of globe-trotters on the move. They will be landing in different capitals, connecting to different time zones, keeping multiple temporalities in mind: the road is that of the sky leading to new directions and life experiences.
FOR A MAN IN MOTION
Bell & Ross’ exceptional team of designers and specialists excels at creating the best watches for professionals and also very beautiful and unique timepieces for everyday urban life. The new addition to the BR 05 collection is a great example: the BR 05 GMT is designed for men in motion, who love cities and its adventures. Its dual time makes it the perfect companion for the transitions between destinations. Its design goes beyond the rigor of the square, which has now succumbed to the perfection and purity of the circle and has agreed to accommodate its corners to this newfound rhythm. Its stylish urban edge reflects the energy and dynamics of the city and opens the heart to its daily marvels. Ultimate performance in an exciting timepiece that is robust, virile, elegant and refined, at the same time: a globe-trotter’s favorite ally.
THE INTEGRATED DESIGN
BR05 belongs to the family of watches with an integrated bracelet. In the aesthetic line, a square steel case and a dial reflecting the brand’s architectural DNA. The bracelet fuses with the case to create a unified piece. Its articulated links are exemplary in their flexibility, almost as much as the ribbed black rubber strap, also available. Wearing comfort is optimal thanks to the attention paid to every aspect, in particular the radius of curvature of its bracelet and the perfect alignment of all components. Carved in steel, it captures the energy of the city and all its possibilities. With this new functionality, the urban meets the desire to escape. The steel then echoes with the mineral atmosphere of airport hangars with concrete, metal, contrasted surfaces, white lights and graphic signs. Thanks to its integrated design, robust comfort, and precious finishes, the BR05 is a loyal ally for any active, urban lifestyle.
THE DUAL TIME: HERE & THERE
The BR 05 GMT is a combination of stainless and robust materials encasing the finest Swiss watchmaking mechanics. Equipped with an automatic caliber with GMT function, wound by a 360° oscillating weight, the new model reveals the beating heart of its movement through a sapphire glass case back. The dial of the BR05, radiating with a subtle sunray finish, offers optimum legibility. Its black color contrasts with the large numerals, indices and hands coated in white Super-LumiNova®. This color scheme is ingrained in Bell & Ross’ DNA. It echoes the colors used for on-board flight instruments. Cockpits are dominated by black, which prevents reflections, and white, which guarantees optimal reading. Intended to inform the traveler with the utmost clarity and precision, its graphics are very elaborated and the display is as rigorous as those of airport clocks. Echoing the principles of airport signaling, the skeletonized hour and minute hands are made of metal appliques. The GMT hand can blend in perfectly with the BR 05 aesthetic and stands out here with its red arrow. White, black and red - symbolic colors of Bell & Ross - ensure perfect legibility both day and night. While the white hands on the main dial indicate the time at the wearer’s current location, the red arrow-hand on the 24-hour graduated inner bezel shows the time in his country of origin. To read time at a glance, the black semi-circle on the flange corresponds to the night-time hours, the grey semicircle to the daytime hours. To feature this 24h-scale and add the flange, the Bell & Ross creative studio worked on increasing the diameter of the dial and therefore the dimensions of the case.